Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Competitive Differentiation Within the Shipbuilding Industry: The Importance of Competence in the Field of Services

Competitive Differentiation Within the Shipbuilding Industry: The Importance of Competence in the Field of Services

Sauerhoff, Christopher

Paperback

Business GeneralManagementMarketing

ISBN10: 3658140739
ISBN13: 9783658140731
Publisher: Springer Gabler
Published: Aug 23 2016
Pages: 232
Weight: 0.69
Height: 0.54 Width: 5.83 Depth: 8.27
Language: English
European shipyards face a rising competition in the global market. Christopher Sauerhoff investigates such aspects as a shipyard's market expertise, its practical experiences, and its cooperative activities. He analyzes whether there is a relationship between each of these aspects and those resources and capabilities constituting the basis for a shipyard's competence in the field of services. The author conducts focused interviews with 26 experts from the shipbuilding industry. Based on the findings of the interviews, he subsequently carries out an international survey addressed to shipyards' management representatives. The results indicate that there is the chance for European shipyards to improve their position in the global shipbuilding industry by offering not only customized high-tech ships of best quality, but also technical service packages and therewith adding further value for their customers.

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