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Competition: Forms, Facts and Fiction

Competition: Forms, Facts and Fiction

Hardcover

Business GeneralManagementMarketing

ISBN10: 033357219X
ISBN13: 9780333572191
Publisher: Palgrave Macmillan
Published: Dec 8 1992
Pages: 317
Weight: 1.17
Height: 0.75 Width: 5.50 Depth: 8.50
Language: English
The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them into commonsensical concepts such as competitive strengths, uncertainty, complexity and 'results'.

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Business General