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Competing Against Multinationals in Emerging Markets: Case Studies of SMEs in the Manufacturing Sector

Competing Against Multinationals in Emerging Markets: Case Studies of SMEs in the Manufacturing Sector

Hardcover

Business GeneralManagement

ISBN10: 1137500301
ISBN13: 9781137500304
Publisher: Palgrave Pivot
Published: Dec 10 2014
Pages: 134
Weight: 0.74
Height: 0.50 Width: 5.50 Depth: 8.50
Language: English
Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.

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Business General