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Communication Nonprofit 2e

Communication Nonprofit 2e

Hardcover

Business GeneralMarketing

ISBN10: 0470401222
ISBN13: 9780470401224
Publisher: John Wiley & Sons
Published: Jan 27 2009
Pages: 288
Weight: 1.50
Height: 1.02 Width: 7.36 Depth: 10.26
Language: English
How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.

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