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Communication in the U.K. Budget Airline Industry: How PR affects corporate success

Communication in the U.K. Budget Airline Industry: How PR affects corporate success

Paperback

Business General

ISBN10: 3954891638
ISBN13: 9783954891634
Publisher: Anchor Academic Publishing
Published: Jan 14 2015
Pages: 96
Weight: 0.30
Height: 0.23 Width: 5.83 Depth: 8.27
Language: English
The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research.

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Business General