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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Communicating When Your Company Is Under Siege

Communicating When Your Company Is Under Siege

Hardcover

Business GeneralMarketing

ISBN10: 0823217833
ISBN13: 9780823217830
Publisher: Fordham Univ Pr
Published: Mar 1 1999
Pages: 171
Weight: 1.60
Height: 1.16 Width: 6.29 Depth: 9.28
Language: English
Marion Pindsdorf's prescription to prevent a corporate disaster is: when public health and safety are involved, tell it all and tell it fast. This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.

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Business General