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Communicating Water's Value Part II: Stormwater, Wastewater & Watersheds
Paperback
Business GeneralTechnology & Engineering
ISBN13: 9781625761408
Publisher: American Water Works Association
Published: Jan 1 2016
Pages: 246
Weight: 0.74
Height: 0.52 Width: 6.00 Depth: 9.00
Language: English
No longer is lifting the experts' curtain only when they're ready to theatrically reveal solutions acceptable. Gone are the days when the public trusts all of the negotiations, problem solving, and hidden props appearing after the production of the water experts is complete. _x000d_
For the one thing you can predict about us humans is that hidden beneath the façade of logic, is our deep-seated emotional side. For only with a solid understanding of the consumer's hidden world of perceptions and irrationality, can we truly communicate the value of water. _x000d_
This book reveals the power of engaging the public when communicating the value of water when it involves wastewater, stormwater and watersheds. Through stories of success and why communications can fail, this book is written for wastewater utilities, watershed stewards and stormwater managers, engineers, operators, stakeholders, elected officials, and anyone that truly wants to make a difference in the public's perception when it comes to the value of water.
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