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Communicating for Change
Paperback
Series: Jossey-Bass Management
ISBN13: 9780787901998
Publisher: Jossey-Bass
Published: Apr 19 1996
Pages: 176
Weight: 0.58
Height: 0.43 Width: 5.99 Depth: 9.03
Language: English
Develop a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.
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