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Communicating Corporate Social Responsibility in the Digital Era

Communicating Corporate Social Responsibility in the Digital Era

Hardcover

Business GeneralMarketing

ISBN10: 1472484169
ISBN13: 9781472484161
Publisher: Routledge
Published: Dec 13 2017
Pages: 364
Weight: 1.84
Height: 0.88 Width: 6.69 Depth: 9.61
Language: English
Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections:

  • Challenges and opportunities for communicating CSR through digital platforms.

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Business General