Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Commercializing Consumer Engagement: A Blueprint for the Healthcare Industry

Commercializing Consumer Engagement: A Blueprint for the Healthcare Industry

Yurkovic, Robert J.

Paperback

Business General

ISBN10: 1483428168
ISBN13: 9781483428161
Publisher: Lulu Pub Serv
Published: Apr 6 2015
Pages: 252
Weight: 1.01
Height: 0.53 Width: 7.44 Depth: 9.69
Language: English
The healthcare industry did not change overnight, but it changed in a big way. Healthcare Insurance Payers and Medical Providers want to retain customers and lower costs by engaging consumers. If you want to engage consumers, you must embrace and adopt B2C principles. An authoritative source for understanding consumers and your business with regard to a consumer-centric model required for engagement. By connecting the business and consumers with meaningful, coordinated interactions and consistent communications, a foundation can be established for engagement programs to flourish. We will look at how consumers think, how to connect with them and build trust, how to build experiences, and how to engage them. For consultants, health insurers, pharmaceuticals, medical providers, academia, and health services companies

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