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Commercialisation and Innovation Strategy in Small Firms: Learning to Manage Uncertainty

Commercialisation and Innovation Strategy in Small Firms: Learning to Manage Uncertainty

Hardcover

Business GeneralManagement

ISBN10: 9811926506
ISBN13: 9789811926501
Publisher: Springer Nature
Published: Jul 1 2022
Pages: 488
Weight: 1.97
Height: 1.13 Width: 6.14 Depth: 9.21
Language: English
Applies theory to practice by presenting original conceptual models that have been developed in seminars and workshops as well as real-world situations
Sets out what assessments entrepreneurs should make to decide whether an identified opportunity is viable
Provides new insights into the factors influencing managerial decision-making in relation to commercialisation within small firms

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Mazzarol, Tim

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Business General