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Co-Creation, Innovation and New Service Development: The Case of Videogames Industry
Hardcover
Series: Routledge Interpretive Marketing Research
ISBN13: 9781138636590
Publisher: Routledge
Published: Dec 19 2017
Pages: 228
Weight: 1.05
Height: 0.70 Width: 6.10 Depth: 9.20
Language: English
This book offers highly detailed insights into the industry, which is at the forefront of co-creation. Furthermore, it sheds new light on the videogames firms and their operations and is therefore ideally designed for researchers, educators, and students alike in the fields of knowledge management, innovation management, firm strategy, organization studies and creativity management.
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Co-Creation, Innovation and New Service Development: The Case of Videogames Industry
Czarnota, Jedrzej
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