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Clicks to Croissants: How to Use Social Media to Sell Out Your Home Bakery Every Weekend
Paperback
Publisher: Independently Published
Published: Jul 26 2026
Pages: 136
Weight: 0.42
Height: 0.29 Width: 6.00 Depth: 9.00
Language: English
Clicks to Croissants is a practical business manual designed for home-based bakers who want to turn their passion for pastry into a profitable, social-media-driven enterprise. The author, drawing from her personal transition from a marketing professional to a successful micro-bakery owner, provides a step-by-step roadmap for building a high-demand brand using a standard home kitchen.
The book is structured into four main sections:
Technical Foundation: The text explains the essential chemistry of croissant making, focusing on the quality of ingredients and the technical process of lamination to ensure a professional-grade product that stands out from mass-produced alternatives.
Business Blueprint: This section covers the logistics of running a micro-bakery, including low-cost equipment setups, navigating local regulations, and implementing pricing strategies that prioritize high profit margins over high volume.
The Marketing Engine: The author details how to use smartphones and social media platforms to create viral content and a digital terrace for customers. It introduces the drop model-using limited availability to create urgency and consistent weekly sell-outs.
Scaling and Branding: The final chapters explore ways to grow the business through wholesale partnerships, automation of orders, and building a distinct brand identity that can eventually transition out of a home kitchen.
The guide emphasizes that success in this niche relies on a combination of consistent quality, professional-grade visual storytelling, and a disciplined weekly schedule.
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