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Classical Rhetoric and Modern Public Relations: An Isocratean Model

Classical Rhetoric and Modern Public Relations: An Isocratean Model

Paperback

Series: Routledge Research in Public Relations

General ReferenceAncient History General

ISBN10: 113823382X
ISBN13: 9781138233829
Publisher: Routledge
Published: Oct 10 2016
Pages: 208
Weight: 0.63
Height: 0.44 Width: 6.00 Depth: 9.00
Language: English
This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

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