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Classical Rhetoric and Modern Public Relations: An Isocratean Model

Classical Rhetoric and Modern Public Relations: An Isocratean Model

Hardcover

Series: Routledge Research in Public Relations

General ReferenceAncient History General

ISBN10: 0415626005
ISBN13: 9780415626002
Publisher: Routledge
Published: Oct 16 2012
Pages: 208
Weight: 0.99
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

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Ancient History General