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CIM Coursebook 99/00: Customer Communications in Marketing
Paperback
Series: Chartered Institute of Marketing (Hardcover)
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ISBN13: 9780750643672
Publisher: Butterworth-Heinemann
Published: Apr 1 2000
Pages: 199
Language: English
It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. Butterworth Heinemann have worked in close conjunction with the Education Division of the CIM to make completely sure that the materials are up to date and exactly meet the CIM's requirements.
. Recent examination papers
. Glossary of key terms
. Highly interactive text with questions, activities and highlighted
key points
. The ONLY workbooks to include the CIM senior examiners own specimen
answers and examination reports
Officially endorsed by the CIM
Approved by the CIM Chief Examiner
Written by CIM Senior Examiner for the Customer Communications module
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