Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Chocolate Fortunes: The Battle for the Hearts, Minds, and Taste Buds of China's Consumers

Chocolate Fortunes: The Battle for the Hearts, Minds, and Taste Buds of China's Consumers

Allen, Lawrence L.

Paperback

Business General

ISBN10: 0578548968
ISBN13: 9780578548968
Publisher: Lightning Source Inc
Published: Oct 1 2009
Pages: 262
Weight: 0.86
Height: 0.59 Width: 6.00 Depth: 9.00
Language: English
Is it possible that until a few decades ago a billion people had never even tasted...chocolate? This book is the story of East meeting West through the introduction into China-once a xenophobic land of austerity and deprivation-of an icon of the Western world's decadence and self-indulgence: CHOCOLATE! Success or failure hinged on combinations of savvy and circumstance, of perseverance and flexibility, and of textbook business excellence and sheer luck! It is the inside story of the five global titans of chocolate-Hershey, Mars, Cadbury, Ferrero and Nestlé-that battled to capture a once-in-a-lifetime opportunity to establish their brands with one-fifth of the world's population. A scintillating glimpse inside one of the most hard-fought cross-cultural indulgence battles since the Opium War.--Global Times

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