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引爆IP：实体老板抖音运营全攻略 Ignite Your IP: The Ultimate Guide
Paperback
ISBN13: 9787516837498
Publisher: China National Publications Import & Export C
Published: Jan 1 2024
Pages: 346
Weight: 1.63
Height: 0.94 Width: 6.69 Depth: 9.61
Language: Chinese
从《抖音思维》到《引爆IP》告诉我们：所有实体店生意，都值得用抖音重新做一遍；从零到百万的涨粉秘诀，从零到百万成功变现的制胜锦囊；军师诸葛带你看透抖音玩法×轻松掌握流量密码。
1.一本写给独特目标人群的实用书籍。
本书面向读者是实体门店老板、中小微企业创业者。本书主要针对中小微企业创业者和实体门店老板如何入局抖音，如何在抖音平台上进行账号的起号、IP定位，如何运营抖音账号，如何创作、拍摄爆款内容，如何吸引粉丝流量，如何对账号进行数据复盘等内容的工具书。
2.实战经验的理论升级，从零到百万成功变现的制胜锦囊。
作者是知识付费赛道行业头部达人，本书结合作者20多年实体店运营经验、600W 粉丝的抖音账号运营经验，以及线上线下几万的学员教学经验，以理论知识、实际操作、案例剖析等方向将入局抖音的难题逐一击破，实现线上 线下无缝连接，开启高速成交模式。
3.带你看透抖音玩法，轻松掌握流量密码。
书中所呈现的案例均是作者学员在抖音上取得成绩的真实案例，不仅对案例的前后变化进行了分解剖析，还对案例成功的因素进行理论和经验总结，以便读者结合工具内容快速领悟，并将其运用到实践当中。
4.所有实体生意，都值得用抖音重新做一遍。
7大维度，助零基础的实体店老板开启抖音生意新模式。环境分析--帮助实体老板了解抖音环境及优势；IP定位--重新定义实体老板个人特色IP；作品打造--帮助实体老板找对选题打造爆款作品；拍摄剪辑--帮助实体老板掌握技巧拍出高质量作品；吸粉引流--用有效的投钱实现粉丝增长的同时找到目标客户人群；数据复盘--利用数据化运营将自己变成赛道头部账号；案例呈现--通过全面剖析真实案例找出共有的成功之法。
内容简介
抖音的时代，你想让自己的实体生意在线上重启流量吗？
互联网时代，顾客的消费行为向线上迁移，抖音的应运而生为消费者提供了重要场景
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