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不出海就出局: TikTok 出海指南
Paperback
Publisher Price: $32.99
ISBN13: 9781923791008
Publisher: Jasonhou
Published: May 30 2026
Pages: 576
Weight: 1.68
Height: 1.28 Width: 6.00 Depth: 9.00
Language: Chinese
你是不是也在想--
国内的生意越来越难做了，要不要试试出海？
TikTok Shop 听说很赚钱，但语言不通、物流复杂、合规一团乱，怎么开始？
15 个国家，到底哪个适合我先做？
这本书的两位作者，在 2025 年走遍东南亚、亲眼看着越南姑娘用越南语在 TikTok 直播间一单一单卖中国货时，问出了一个让自己睡不着的问题：这套打法，本来也可以是我们的--为什么换个地方，就成了别人的生意？
回国之后，他们用一年多的时间，访谈了上百个 TikTok 出海团队--刚起步的个人创业者、年销过亿的大卖家、被骗过的、做爆过的。把所有人的成功与失败提炼成一本可以照着抄的实战指南。
这本书你能拿到什么：
8 种已被验证的商业模式：从供应链出海到 MCN 机构、从直播带货到付费投流，每种模式的进入门槛、利润空间、风险预警一目了然。
15 国操盘档案卡：美国、英国、日本、巴西、墨西哥、印尼、越南、泰国、马来西亚、新加坡、加拿大、德国、法国、西班牙、意大利。每张卡覆盖六个模块：市场基础、平台生态、选品逻辑、物流支付、合规政策、财富策略。
AI 工具链全攻略：从数字人直播到 AI 内容创作、智能客服、自动化运营，2026 年用 AI 把效率拉满的操作手册。
真实踩过的坑：税务合规、知识产权、平台规则、财务风控，几十万学费换来的认知，一本书就还给你。
不出海，就出局。
这不是吓唬人，是用真金白银换来的判断。出发吧。
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