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The Champion's Creed: Transform Your Culture Through the Power of Belief
Hardcover
Business GeneralFootballSelf-Help
Publisher Price: $25.00
ISBN13: 9781394331239
Publisher: Wiley
Published: May 6 2025
Pages: 160
Weight: 0.66
Height: 0.79 Width: 5.59 Depth: 8.58
Language: English
Visionary strategies from former NFL star to infuse your company's Culture with purpose and direction
In The Champion's Creed, NFL star and Chief Culture Officer Ben Utecht unveils the blueprint for forging unbeatable teams in any arena. Central to Utecht's methodology is the creation of a Culture Creed--a dynamic manifesto that transcends typical mission statements. This powerful tool becomes the compass guiding every decision, action, and interaction within an organization. Readers will learn how to craft and implement their own Culture Creed, infusing their company's Culture with purpose and direction. Drawing from his unique journey from Super Bowl victor to leading corporate strategist, Utecht melds gridiron wisdom with executive acumen, presenting a transformative approach to culture, leadership, and team building that promises to show readers how to:
- Synchronize fundamental beliefs with business objectives
- Nurture an atmosphere that naturally boosts productivity
- Master the Four L's of exemplary guidance: Listening, Learning, Language, and Love
- Develop a potent Ethos Declaration to steer every facet of operations
Whether you're helming a startup or steering a Fortune 500 behemoth, The Champion's Creed not only provides an essential resource for visionaries aiming to leave an indelible mark on their industry but also gives us the secrets to building a legacy of success, inspiring peak performance, and creating an organizational culture that stands the test of time.
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