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The Challenge of Bric Multinationals
Hardcover
Series: Progress in International Business Research, Book 11
ISBN13: 9781786353504
Publisher: Emerald Pub Ltd
Published: Nov 23 2016
Pages: 696
Weight: 2.30
Height: 1.60 Width: 6.20 Depth: 9.10
Language: English
This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies:
- The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals?
- The empirical challenge: what marks the changing position of BRIC countries in the world economy?
- The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals?
- The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy?
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