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Celebrity Fashion Marketing: Developing a Human Fashion Brand
Hardcover
Series: Mastering Fashion Management
ISBN13: 9781032007335
Publisher: Routledge
Published: Feb 21 2023
Pages: 130
Weight: 0.96
Height: 0.38 Width: 6.69 Depth: 9.61
Language: English
This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.
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