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Catalysts For Change
Hardcover
Series: Wiley Systems Engineering and Management, Book 10
Business GeneralTechnology & Engineering
ISBN13: 9780471591962
Publisher: John Wiley & Sons
Published: Aug 25 1993
Pages: 272
Weight: 1.20
Height: 0.98 Width: 6.50 Depth: 9.58
Language: English
* Concept and market evaluation of alternative ways to satisfythese demands
* Detailed design and engineering evaluation of products andsystems
* Fielding and ongoing in-use evaluation
A wide variety of methods and tools is discussed within thismethodological framework. Applications are illustrated with casestudies of actual applications in a variety of industries. Thisbook makes human-centered design very concrete and readilyapplicable to practical and realistically complex design problems.How to guidance is provided in the form of case histories andalmost 100 figures and tables, as well as principles and guidelinesfor implementing the design toolbox outlined throughout the book.1991 (0471-52483-2) 287 pp. Strategies for Innovation CreatingSuccessful Products, Systems, and Organizations William B. RouseConcentrating on technology-based businesses, Strategies forInnovation presents a comprehensive methodology for businessplanning and market development. The author demonstrates theseprinciples with actual plans successfully implemented in his owninnovative software company. In addition, he has included a wealthof real-life examples, case studies and vignettes, with which heexplores marketing strategies, business techniques, and planningmethodologies that have worked for companies ranging fromtechnology-based Fortune 500 companies to small new venturestart-ups. The book includes more than 100 figures and tables thatprovide easy access to critical information, and an extensivebibliography. This highly practical guide is an important resourcefor executives in technology-based businesses, as well as systemsengineers and engineering managers. It is also an excellent textfor MBA candidates and graduate students and teachers in areasrelated to the design and management of technology-basedenterprises. 1992 (0-471-55904-0) 272 pp.
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