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Case Studies in Strategic Management: How Executive Input Enables Students' Development
Hardcover
Series: Management for Professionals
ISBN13: 9783319955544
Publisher: Springer Nature
Published: Sep 22 2018
Pages: 91
Weight: 0.74
Height: 0.31 Width: 6.14 Depth: 9.21
Language: English
Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question.
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