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The Carrefour symbol: whether you realise its meaning or not

The Carrefour symbol: whether you realise its meaning or not

Paperback

Business General

ISBN10: 6208404827
ISBN13: 9786208404826
Publisher: Our Knowledge Publishing
Published: Dec 22 2024
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: English
The research that gave rise to this book evaluates whether it is possible to improve the perception of the meaning of a symbol constructed through the conscious use of the Gestalt Law of Closure, taking the Carrefour brand symbol as the object of study. Through the redesign of the symbol and a field survey, the work tries to reveal the interviewees' perception of the original symbol and the proposed redesign.

Also from

Da Silveira Fraga, Rogério Luiz

Also in

Business General