Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Can Gamification Close the Engagement Gap of Generation Y?: A Pilot Study on the Digital Startup Sector in Berlin

Can Gamification Close the Engagement Gap of Generation Y?: A Pilot Study on the Digital Startup Sector in Berlin

Schonbohm, Avo
Urban, Katharina

Paperback

Business GeneralGeneral Psychology

ISBN10: 3832538488
ISBN13: 9783832538484
Publisher: Logos Verlag Berlin
Published: Dec 23 2014
Pages: 127
Weight: 0.70
Height: 0.30 Width: 6.60 Depth: 9.40
Language: English
Gaming engages. How can employment become more attractive and fun? Only 16 % of German employees are fully engaged and willing to go 'the extra mile' for their company. This perceived engagement gap - which is aggravated by the new work ethics of Generation Y - offers a significant case for value creation and strategic opportunities for companies worldwide. This book analyses the question of whether gamification has the potential to close this engagement gap. It offers a literature review of the emerging topic and creatively and critically develops new ideas. Data from a pilot study on the digital startup sector in Berlin shows a positive impact of gamification on employee engagement. This informative work is directed at people interested in new business trends, business students, gamification researchers and human resources practitioners.

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