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Business Writing for Humans: Which4words
Paperback
ISBN13: 9783119144438
Publisher: de Gruyter
Published: Jun 1 2026
Pages: 196
Weight: 0.63
Height: 0.42 Width: 6.14 Depth: 9.21
Language: English
The written word has always been our major entry point into the world of business. But with the increasing influence of AI and the ever-growing flow of global communications, the way we write must be more purposeful, impactful, efficient and effective than ever before.
Best-selling Business English author Fiona Talbot & global business expert Alexander Talbot join forces to introduce the unique which4words system to help you successfully navigate the challenges of business writing. In a world where a winning communication skillset demands you become technician, creative, marketer, influencer and project manager, which4words provides ground-breaking prompts that give guidance for every writing task and can be tailored for YOU and your communication needs:
- Encourages you retain, harness and indeed celebrate the human touch so vital to many writing tasks
- Helps you get to the point swiftly and effectively for maximum impact
- Provides the tools to cut through the noise and stand out in an increasingly digital age
Rediscover the basics, find your personal voice, understand helpful tools and explore the impact - both positive and negative - of technology and AI. This book is your pathway to becoming the best communicator you can be.
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