Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Business Planning: Turning an Idea into a Reality

Business Planning: Turning an Idea into a Reality

Parolini, Cinzia

Paperback

Business General

ISBN13: 9791220083751
Publisher: Lightning Source Inc
Published: Mar 20 2021
Pages: 252
Weight: 0.90
Height: 0.53 Width: 6.69 Depth: 9.61
Language: English
Starting a new business requires a wide range of activities and skills: you will need to analyze the market and competition, define your target market, formulate your value proposition, and make appropriate choices about production, promotion and distribution. In addition-even if you are not an accounting expert-you must also understand the consequences of all your choices on your company's financial results, as well as be able to estimate the financial value of your project. This book provides a framework within which to frame start-up activities, providing a number of strategic and operational tools for setting up an entrepreneurial project, whether it is a new venture or a new initiative within an existing enterprise.For years I've taught business planning in universities and mentored entrepreneurial groups in incubators and innovation centres, and this book is the fruit of that experience. Compared to many other texts on business start-ups, this book aims to combine methodological rigor with a very practical and concrete approach.

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