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Business Analytics: Combining Data, Analysis and Judgement to Inform Decisions
Hardcover
ISBN13: 9781529796124
Publisher: Sage Publications Ltd
Published: Aug 8 2023
Pages: 240
Weight: 1.38
Height: 0.56 Width: 7.50 Depth: 9.25
Language: English
Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.
Key features include:
- Analytics in Practice vignettes show how data and analytics have been applied in real organisations
- Video interviews with industry professionals bring examples to life
- A running case study and accompanying dataset allow you to apply what you have learnt
Suitable for undergraduate and postgraduate students studying business analytics.
Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.
1 different editions
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Business Analytics: Combining Data, Analysis and Judgement to Inform Decisions
Gordon, Mary Ellen
Paperback
Also from
Gordon, Mary Ellen
Business Analytics: Combining Data, Analysis and Judgement to Inform Decisions
Gordon, Mary Ellen
Paperback
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