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Business Analytics, Volume II: A Data Driven Decision Making Approach for Business
Paperback
Business GeneralProbability & Statistics
Publisher Price: $41.99
ISBN13: 9781631574795
Publisher: Business Expert Pr
Published: Nov 8 2019
Pages: 404
Weight: 1.19
Height: 0.83 Width: 6.00 Depth: 9.00
Language: English
It provides a comprehensive overview of analytics in general with an emphasis on predictive analytics. Given the booming interest in analytics and data science, this book is timely and informative. It brings many terms, tools, and methods of analytics together.
The first three chapters provide an introduction to BA, importance of analytics, types of BA-descriptive, predictive, and prescriptive-along with the tools and models. Business intelligence (BI) and a case on descriptive analytics are discussed. Additionally, the book discusses on the most widely used predictive models, including regression analysis, forecasting, data mining, and an introduction to recent applications of predictive analytics-machine learning, neural networks, and artificial intelligence. The concluding chapter discusses on the current state, job outlook, and certifications in analytics.
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