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Building Great Customer Experiences

Building Great Customer Experiences

Hardcover

Business GeneralManagementMarketing

ISBN10: 0333990137
ISBN13: 9780333990131
Publisher: Springer Nature
Published: Sep 13 2002
Pages: 224
Weight: 1.10
Height: 0.74 Width: 6.24 Depth: 9.68
Language: English
This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.

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Business General