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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Building Better Brands: A Comprehensive Guide to Strategic Brand Identity Development

Building Better Brands: A Comprehensive Guide to Strategic Brand Identity Development

Paperback

Business GeneralGeneral EducationGraphic Design

Publisher Price: $44.00

ISBN13: 9798347494132
Publisher: Blurb
Published: Sep 25 2026
Pages: 98
Weight: 0.41
Height: 0.27 Width: 6.00 Depth: 9.00
Language: English
Building Better Brands (second edition) is an essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands. This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing communications specialist who wants to take a leadership role in advancing an organization's brand, a brand consultant striving to sharpen and extend your skills, or a student jump-starting a career in branding. Second Edition Illustrations by Will Ayres.

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Business General