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Brandraising

Brandraising

Hardcover

Business GeneralMarketing

ISBN10: 0470527536
ISBN13: 9780470527535
Publisher: Jossey-Bass
Published: Dec 1 2009
Pages: 208
Weight: 0.80
Height: 0.90 Width: 5.60 Depth: 8.50
Language: English
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

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Business General