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Branded Entertainment in Korea
Paperback
Series: Routledge Critical Advertising Studies
Business GeneralMarketingGeneral Sociology
ISBN13: 9780367633639
Publisher: Routledge
Published: May 27 2024
Pages: 78
Weight: 0.24
Height: 0.18 Width: 5.50 Depth: 8.50
Language: English
Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.
1 different editions
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Yoon, Hyunsun
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