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Brand Extension

Brand Extension

Paperback

Business General

ISBN10: 6208423538
ISBN13: 9786208423537
Publisher: LAP Lambert Academic Publishing
Published: Jan 14 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: English
This book explores the mediating role of brand extension in the relationship between a company's brand and brand equity. It examines how customer mindsets-whether supportive, neutral, or opposed-impact the link between product mix and brand image. The study highlights challenges faced by major electronics brands in crafting product mix or brand extension strategies and their influence on company growth. Additionally, it discusses limitations of marketing research, including changing consumer behavior, time constraints, costs, and data accuracy, emphasizing the need for effective data scheduling to aid decision-making.

Also from

S, Sivaneshwaran

Also in

Business General