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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Bhujia Barons

Bhujia Barons

Paperback

Business General

Currently unavailable to order

ISBN10: 8184007558
ISBN13: 9788184007558
Publisher: India Portfolio
Published: Aug 1 2021
Pages: 248
Weight: 0.50
Height: 0.71 Width: 5.28 Depth: 8.43
Language: English

In the early twentieth century, young Ganga Bhishan Agarwal, aka Haldiram, gained a reputation for making the best bhujia in town. Fast-forward a century and the Haldiram's empire has a revenue much greater than that of McDonald's and Domino's combined.

In Bhujia Barons, Pavitra Kumar manages to tell the riveting story of the Agarwal family in its entirety-a feat never managed before. It begins in dusty, benign Bikaner and traces the rise and rise of this homegrown brand which is one of the most-recognized Indian brands in the world.

The Haldiram's story is not an average business story, it's chock-full of family drama with court cases, jealousy-fueled regional expansion, a decades-old trademark battle, and a closely guarded family secret of the famous bhujia. Fast-paced and riveting, this book provides a delicious look into family business dynamics and the Indian way of doing business.

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Business General