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Behind the Wheel at Chrysler
Paperback
ISBN13: 9780156004749
Publisher: Mariner Books
Published: Oct 17 1996
Pages: 368
Weight: 1.02
Height: 0.89 Width: 5.50 Depth: 8.48
Language: English
A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. Everyone who cares about american industry should read [this book] (New York Times Book Review). Index.
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