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The Business Was Never the Masterpiece: How I Built a Business With Almost No Money and How the Journey Built Me
Paperback
Business BiographiesBusiness General
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Publisher: Independently Published
Pages: 116
Weight: 0.32
Height: 0.28 Width: 5.50 Depth: 8.50
Language: English
I carried my first business plan in a plastic shopping bag.
There were no investors waiting, no large savings account, and no perfect conditions. There was an idea, a grant application, and the stubborn belief that a starting point does not have to be a final destination.
Years later, the company I built had survived rejected proposals, unpaid invoices, friendships that changed, the COVID crisis, personal loans, a warehouse without electricity, product failures, and moments when I genuinely thought it was over.
The Business Was Never the Masterpiece is not a formula for getting rich. It is a true entrepreneurial memoir about resourcefulness, ambition, failure, resilience, and the cost of building something that slowly becomes part of your identity.
Through the story of Gevino, Dejan Mishkovski shares what it looks like to build when the conditions are never perfect: finding money when you do not have it, learning from customers, surviving bad decisions, changing a business model, letting people go, starting again, and discovering that bigger does not always mean better.
This is a book for founders, aspiring entrepreneurs, small-business owners, and anyone who has ever had to create value with less than they thought they needed.
Because in the end, the business was never the masterpiece. The life built along the way was.
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