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The Business of Storytelling: Inspire Action, Build Trust, and Drive Results Through Story
Hardcover
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Publisher: Forbes Books
Published: Sep 15 2026
Pages: 240
Weight: 1.05
Height: 1.01 Width: 6.11 Depth: 9.11
Language: English
- Master the Four Universal Truths that govern every great story
- Apply ten proven storytelling elements to communicate with clarity and impact
- Use neuroscience to understand why stories drive decisions--and how to tell them more effectively
- Build a personal story bank so you're ready for any audience, any room, any moment
- Turn everyday experiences into stories that build trust, shape culture, and move people to act
- Learn from the habits of history's greatest storytell
In a world flooded with facts and figures, your job isn't to present more data. It's to give your data a heartbeat. Storytelling is the skill that allows you to do so. Whether you're closing a deal, rallying a team, or building a brand, The Business of Storytelling gives you the framework to do it well.
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