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612-822-4611
The Business of Research

The Business of Research

Paperback

Series: Studies in Economic History and Policy: USA in the Twentieth

Business General20th Century United States History

ISBN10: 0521368219
ISBN13: 9780521368216
Publisher: Cambridge University Press
Published: Jan 27 1989
Pages: 274
Weight: 0.89
Height: 0.62 Width: 6.00 Depth: 9.00
Language: English
The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. The author examines how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from laboratory to development group to market, and ultimately to withdrawal from the marketplace. Published in hardcover as RCA and the VideoDisc.

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Business General