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The Business of Neurosurgery: What MBAs know that Neurosurgeons don't
Hardcover
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Publisher: Notion Press
Pages: 214
Weight: 1.01
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
The Business of Neurosurgery is a map to navigate the uncharted waters of Private Practice. Every neurosurgeon spends years mastering their craft. This book teaches a craft that is never spoken about: Types of contracts, Negotiations, Taxation, Business development, Financial payment mechanisms, Marketing funnels, Nuances of freelancing, Creating value products, Pricing models, and a host of other skills. Added to this are accounts of wisdom drawn from the ground reality of private practice so that the reader understands the pitfalls and fine print that differentiate a good practice from an extraordinary one. Whether you have just completed your residency or you are a Professor, if you're planning to dive into Private Practice, this book is essential reading. It has been written to help make the decisions that shape a career long after the operating room lights are turned off.
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