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The Business Environment of Europe

The Business Environment of Europe

Paperback

Business General

ISBN10: 0521694167
ISBN13: 9780521694162
Publisher: Cambridge University Press
Published: Jun 12 2014
Pages: 363
Weight: 1.30
Height: 0.50 Width: 6.60 Depth: 9.50
Language: English
The Business Environment of Europe is the first textbook to provide a complete overview of Europe's business landscape, examining the region's diverse economies and government policies within historical, political, and cultural contexts. This well-researched text examines the European Union and select European nations, and leads students to a full understanding of the structure and dynamics of specific industries, the impact of globalization on European companies, and the future challenges facing the region's business environment. Numerous tables, maps, figures, case studies and chapter-specific bibliographies support students with little background knowledge of the subject, and lead them to total mastery of the material. Ideal for business students seeking background on the historical and cultural foundations of European business, and for international studies students seeking specific information on European governments, policies and economics, this introductory textbook provides a comprehensive and interdisciplinary overview of the subject.

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Business General