Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Business-Driven Communications: Setting a Higher Standard to Reach Target Audiences, Grow Revenue and Capture New Markets

Business-Driven Communications: Setting a Higher Standard to Reach Target Audiences, Grow Revenue and Capture New Markets

Schmidt, Leigh Ann

Paperback

Business General

ISBN10: 1494371022
ISBN13: 9781494371029
Publisher: Createspace
Published: Dec 3 2013
Pages: 110
Weight: 0.29
Height: 0.26 Width: 5.24 Depth: 7.99
Language: English
Twenty-year IT industry communications leader Leigh Ann Schmidt wants every company to be good at public relations. Corporate PR, as a strategic driver for businesses, is dying because of the mismanagement of the function in-house, an over-reliance on outside PR agencies, and an increasing gap between business knowledge and functional output. Aimed at CEOs, Business-Driven Communications shows organizations how they can elevate their communications teams to become drivers of profitable bottom-line growth. But readers don't need an MBA to read it. The author's simple, direct and to-the-point style makes it easy for anybody in any business function - in any industry around the world - to understand how they can achieve communications excellence.

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