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Business Communication: Process & Product

Business Communication: Process & Product

Hardcover

Business General

ISBN10: 0357984102
ISBN13: 9780357984109
Publisher: Cengage Learning
Published: Mar 11 2024
Pages: 646
Weight: 3.40
Height: 1.20 Width: 8.30 Depth: 10.50
Language: English
Guffey/Loewy's best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 11e, helps students develop the skills that employers value, including writing, speaking, presentation, critical thinking and teamwork skills. Two employment chapters provide students with up-to-date tips for job searching, successful interviewing and navigating today's competitive labor market. MindTap assignments and resources reinforce the important skills and concepts from the text. Based on interviews with business practitioners and extensive research into the latest technologies and best practices, the 11th edition offers advice on building a personal brand, maintaining a professional online presence, using LinkedIn effectively and creating a winning résumé. Real-world assignments and digital practice tools equip students with communication skills to help them stand out in business today and in the future.

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Guffey, Mary Ellen

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Business General