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Business and AI Management

Business and AI Management

Paperback

Business General

ISBN10: 6630141172
ISBN13: 9786630141177
Publisher: LAP Lambert Academic Publishing
Published: Jun 15 2026
Pages: 120
Weight: 0.38
Height: 0.28 Width: 6.00 Depth: 9.00
Language: English
This book explores the transformative role of Artificial Intelligence (AI), business analytics, digital transformation, and marketing intelligence in modern organizations. It provides a comprehensive overview of how data-driven decision-making, intelligent automation, and digital technologies are reshaping business strategies and operational practices. Covering topics such as AI-enabled business analytics, digital transformation frameworks, automation in management, and marketing analytics, the book offers both theoretical foundations and practical insights. Designed for researchers, academicians, business professionals, and students, it serves as a valuable resource for understanding and leveraging emerging technologies to enhance organizational performance, innovation, and competitive advantage in the digital era.

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Business General