Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Branding With Systematic Philosophy: Build A Silent But Powerful Brand With Three Branding Elements & Nine Core Competencies

Branding With Systematic Philosophy: Build A Silent But Powerful Brand With Three Branding Elements & Nine Core Competencies

Hung, Donna
Liu, Leo

Paperback

Business General

ISBN10: 107919729X
ISBN13: 9781079197297
Publisher: Independently Published
Published: Jul 8 2019
Pages: 218
Weight: 1.14
Height: 0.46 Width: 8.50 Depth: 11.00
Language: English
About this Book: A company that pursues a brand should keep two points in mind: the brand philosophy and values at the management level and the brand performance at the operational level. The focus of this book is to give explicit interpretation to Brand Philosophy and Values and then to elaborate on Brand Performance that should be established within the organization. Brand value is the spirit of the brand building while brand performance management is the process of pursuing a brand and the way to keep the brand from failing. These are two sides of the same coin that cannot live without each other. BRAND VALUES: The cornerstone of character buildingThe core of brand cultureThe shield to resist wind and waves of temptationThe criterion of operations managementBRAND PERFORMANCE: The comprehensive program for the brandingThe innovative thinking in performanceThe management that begins with the end in mindThe end-to-end processThe significance of the three elements of the brand: quality, character, and taste. Quality is to meet the standard specifications. It is about providing a genuine product to meet the needs of the body.Character is to be law-abiding, righteous, honest, and upright. It is about doing good things to meet the needs of the heart.Taste is to understand, respect, and seek artistic value, human value, and social and environmental value. It is about using persistence and passion to meet the needs of the spirit.So quality is to do things well, but taste and character are to perfect a person both on the inside and the outside. A person or a company with these three elements can benefit themselves, others, and eventually, the whole world.

Also in

Business General

View All