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Branding and Corporate Identity

Branding and Corporate Identity

Paperback

Business General

ISBN10: 363909333X
ISBN13: 9783639093339
Publisher: Blues Kids Of Amer
Published: Nov 6 2008
Pages: 108
Weight: 0.45
Height: 0.33 Width: 6.14 Depth: 8.98
Language: English
Successful branding and brand management are two of the most difficult challenges brand managers are facing, nowadays. In oder to create a brand which lives up to expectations, brand strategy, brand identity, brand experience and brand protection have to be well thought out and subsequently implemented and monitored by brand mangeres. In this context the development and integration of a corporate identity is essential for successful branding. The concept of corporate identity tries to create a wholistic image of a company by using the fields of corporate design, corporate communication and corporate behaviour.

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Business General