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The Branded Supply Chain: A New Perspective in Sustainable Branding
Paperback
ISBN13: 9788831322201
Publisher: Egea Spa - Bocconi University Press
Published: Jul 1 2021
Pages: 180
Weight: 0.60
Height: 0.50 Width: 5.90 Depth: 8.90
Language: English
Discover how to merge branding and supply chain for sustainable success.
In today's evolving business landscape, brands are more than cultural symbols; they are educators and agents of social change. This book reveals how to align your supply chain with your brand's purpose, creating a powerful narrative that resonates with stakeholders. Explore insights from leading companies in luxury, fashion, beauty, and food to improve your organizational culture and drive sustainable branding.
Learn how to:
- Attract responsible investors by integrating ESG principles.
- Mitigate supply chain risks through transparency and accountability.
- Build a unique brand narrative that connects with consumers on an emotional level.
For professionals and scholars seeking to understand the future of sustainable business, this is your roadmap to transform your supply chain into a brand asset.
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