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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Brand Triad: Toolbox for Strategic Brand Assessment and Repositioning

Brand Triad: Toolbox for Strategic Brand Assessment and Repositioning

Paperback

Business GeneralManagement

Publisher Price: $14.95

ISBN10: 0595525849
ISBN13: 9780595525843
Publisher: Authorhouse
Published: Nov 4 2008
Pages: 132
Weight: 0.39
Height: 0.31 Width: 5.50 Depth: 8.50
Language: English
Organizations of all kinds forge their brand's strategic trajectory on a daily basis, whether consciously or unintentionally. This occurs through deliberate planning and execution, chastening of market fads, or response to a competitive threat. Whatever the root cause, a direction emerges and the consequences unveil themselves somewhere along the brand's journey. The primary value of the Brand Triad Model is that of a strategic assessment and repositioning tool for business managers and marketers alike. This is, by no means, a silver bullet axiom for all business ailments. The real value lies in the discovery and recognition process to uncover your brand's current state. In a world that moves at breakneck speeds, parsing out time to step back and take stock of your business and future direction is not only important, but healthy.

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Business General