Sign-In
Cart
The Brand Mind: Winning the Logo War for the Mind
Paperback
ISBN13: 9789948678441
Publisher: Hamza Khader Fahid Kredy
Published: Oct 30 2025
Pages: 160
Weight: 0.67
Height: 0.42 Width: 6.00 Depth: 9.00
Language: English
Why do 99% of logos fail?
In a world saturated with brands, customers make a brutal, unconscious judgment in less than 500 milliseconds: Is this relevant, or is this noise? Most logos are instantly forgotten, costing businesses millions in lost recognition and trust. The problem isn't a lack of design talent-it's a fundamental misunderstanding of how the human brain works.
Most logos are designed for beauty, not the brain. But neuroscience reveals that unforgettable logos follow biological rules-not artistic trends. The Brand Mind exposes the hidden science of iconic design, giving you the strategic framework to create logos that are instantly recognized and permanently remembered.
Stop creating temporary decorations. Start building permanent assets. With this book you'll be able to:
- Design logos that are instantly recognized, effortlessly remembered, and impossible to ignore.
- Move beyond artistic debates with objective, data-backed criteria that convince clients and win approvals.
- Create timeless assets, not temporary decorations, that build equity for decades.
- Equip yourself with a strategic framework that transforms you from a decorator into a business asset.
Win the war for attention. Scroll up and click Buy Now to secure your competitive advantage today.
Also in
General Design
Thinking with Type, 2nd Revised Ed.: A Critical Guide for Designers, Writers, Editors, & Students
Lupton, Ellen
Paperback
The Universe of Design: Horst Rittel's Theories of Design and Planning
Protzen, Jean-Pierre
Harris, David
Paperback
What They Didn't Teach You in Design School: What You Actually Need to Know to Make a Success in the Industry
Cleaver, Phil
Hardcover
Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decision
Butler, Jill
Lidwell, William
Holden, Kritina
Paperback
Man-Made: How We Designed a World That Leaves Women Out, and How We Can Make It Right
Reuther, Karen Korellis
Hardcover
The Smart Approach to Design: Bathrooms, Revised and Updated 3rd Edition: Complete Design Ideas to Modernize Your Bathroom
Editors of Creative Homeowner
Paperback
The Essentials: The Art of Interior Design: A Guide to Furnishing, Decorating, and Styling Your Home
Goebel, Julie
Flemming, Caitlin
Hardcover
In a Good Place: How the Spaces Where We Live, Work, and Play Can Help Us Thrive
Klotz, Leidy
Hardcover
Graphic Artists Guild Handbook, 17th Edition: Pricing & Ethical Guidelines
The Graphic Artists Guild
Paperback
The Spaces That Make Us: Why Design Is Broken and How We Can Create a Happier, Healthier World
Kurani, Danish
Hardcover
Color Curious: Find Color Inspiration All Around You for Art, Design, and Life
Bianchi, Ana
Hardcover
Grid Systems in Graphic Design: A Visual Communication Manual for Graphic Designers, Typographers and Three Dimensional Designers
Müller-Brockmann, Josef
Hardcover
The Liberating Structures Fieldbook: Flipping the Script on Meetings, Planning, and Progress
McCandless, Keith L.
White, Nancy
Paperback
Little Book of Gucci by Tom Ford: The Story of the Iconic Fashion Designer
Graves, Laia Farran
Hardcover
Design: Mid-Century Modern: Design Inspiration from Copenhagen to California
McKnight, Jenna
McKnight, Jenna M.
Hardcover
Little Guides to Style Collection: The History of Eight Fashion Icons
Baxter-Wright, Emma
Homer, Karen
Farran Graves, Laia
Hardcover
Queer X Design: 50 Years of Signs, Symbols, Banners, Logos, and Graphic Art of LGBTQ
Campbell, Andy
Hardcover
Graphic Design: The New Basics (Second Edition, Revised and Expanded)
Lupton, Ellen
Phillips, Jennifer Cole
Paperback
Practical Color Combinations: A Resource Book with Over 2500 Sample Color Schemes
Kuno, Naomi
Paperback
Universal Principles of Design, Updated and Expanded Third Edition: 200 Ways to Increase Appeal, Enhance Usability, Influence Perception, and Make Bet
Lidwell, William
Holden, Kritina
Butler, Jill
Paperback
The Design of Childhood: How the Material World Shapes Independent Kids--Featuring the Author's Pulitzer Prize-Winning Essays
Lange, Alexandra
Paperback
Songbirds in Collage: Impressionistic collage paintings, step-by-step
St Hilaire, Elizabeth J.
Paperback
Pet and Animal Portraits in Collage: Impressionistic Collage Paintings, Step-by-Step
St Hilaire, Elizabeth
Paperback
The Book: A Cover-To-Cover Exploration of the Most Powerful Object of Our Time
Houston, Keith
Paperback
The Complete Color Harmony, Pantone Edition: Expert Color Information for Professional Results
Eiseman, Leatrice
Paperback
The Design of Books: An Explainer for Authors, Editors, Agents, and Other Curious Readers
Berne, Debbie
Paperback
Little Guides to Style Gift Set: The Classics
Gilroy, Darla-Jane
Baxter-Wright, Emma
Homer, Karen
Hardcover
Little Book of Christian Louboutin: The Story of the Iconic Shoe Designer
Gilroy, Darla-Jane
Hardcover
Little Book of Chanel by Lagerfeld: The Story of the Iconic Fashion Designer
Baxter-Wright, Emma
Hardcover
Codices Illustres. the World's Most Famous Illuminated Manuscripts 400 to 1600
Wolf, Norbert
Walther, Ingo F.
Hardcover
Principles of LOGO Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons
Bokhua, George
Hardcover
The Manuscripts Club: The People Behind a Thousand Years of Medieval Manuscripts
de Hamel, Christopher
Paperback
Designa: Technical Secrets of the Traditional Visual Arts
Sutton, Daud
Tetlow, Adam
DeLong, Lisa
Hardcover
Little Book of Bottega Veneta: The Story of the Iconic Fashion House
Solá-Santiago, Frances
Hardcover
Writing Is Not Magic, It's Design: The Designer's Guide to Writing and Supercharging Creativity
Ferreira, João Batalheiro
Paperback
The Complete Commercial Artist: Making Modern Design in Japan, 1928-1930
Weisenfeld, Gennifer
Paperback
Vintage Icons of Fashion: From the Chanel 2.55 to the Rolex Oyster
Moisy, Jean-Sebastien
Sanz, Raul Barragan
Hardcover
Ruined by Design: How Designers Destroyed the World, and What We Can Do to Fix It
Monteiro, Mike
Paperback
Past Forward: Reviving an Old Southern House with Collections, Antiques, and Passion
Adkins, Barbara
Hardcover
Anxiety Relief Adult Coloring Book: Over 100 Pages of Mindfulness and anti-stress Coloring To Soothe Anxiety featuring Beautiful and Magical Scenes, .
Coloring Books for Adults
Adult Colouring Books
Adult Coloring Books
Paperback
Making and Breaking the Grid, Third Edition: A Graphic Design Layout Workshop
Samara, Timothy
Paperback